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What ? Another Article on Article Marketing ?
What ? Another Article on Article Marketing ?
27th April 2009
Author: James Maddocks
Do you need another article on the value of Article Marketing ?
If you were to search on Google for "article marketing" you'd find over
2,680,000 articles; if you searched Yahoo more than 12,800,000 articles.
There is plenty of information available regarding "article marketing",
what it is, the benefits it provides and even tips and suggestions on how
to do it and get better at it.
Why another article on Article Marketing ? Because it works !
Is it working for you ?
If you are using article marketing to promote your business, no need to
read any further.
If you are not, the real question is, what are you waiting for ?
What is it going to take to get you started ?
You know (or can find out) the mechanics of "article marketing" (see link in bio).
Write an Article; Place it on several Article Databases; Build
your credibility and demonstrates your expertise.
and yet, you're reading this instead of writing your own article on your
business and your expertise.
Stop waiting. Start RIGHT, right now.
Get a pen (or open notepad) and answer these questions, now.
In your business, what is the primary benefit you offer ?
You must be able to answer this question clearly, accurately, reliably.
Can you paint a picture in words that accurrately describes the benefit your product/service
provides your customer/client ? Write it DOWN, just like you would talk about it.
Get comfortable with this. Put some energy behind, in, and through this.
Do you understand and can you share the VALUE to your customer/client of this benefit ?
Write it DOWN.
Take the time to clearly define what you have to offer. Doing this will differentiate
you from the other options. Step by Step, demonstrate your ability to assist, instruct
and lead your customer/client through the processes that are your expertise.
Reader's come to "article marketing" venues to validate, verify, re-assure themselves
and temper the hype of copy-writing in order to gage the reality of a product or
provider.
Understand, that one of the benefits that article marketing presents is the opportunity
to demonstrate some of the value that you can offer to your clients on their terms,
not yours (Article Site vs Sales Site).
You are free from the constraints and goals of copywriting. This is a huge
benefit for both you and your potential clients/customers.
In this forum, just sit back and demonstrate a little part of the value that
you can provide, free from the need to hype, excite, enthrall or persuade.
Matter-of-factly, demonstrate and describe the value and benefit you offer.
Clients will feel more comfortable with you and your offer because they
will be making a rational and informed decision free from the pressurized sales context.
This is the VALUE that article marketing HAS for YOU.
Show your expertise in this neutralized context. Inform and share.
Show and tell. This is the free sample. This is where the "rubber meets the road".
So, what are you waiting for ? If you've answered the two questions
above, you're primed to write an article about what you know and do best
and why it is important.
Do it now.
Post it.
... and see if article marketing will work for you, too. |
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